Banana industry announces association to support the category
Banana industry announces association to support the category
Four major banana importers have announced the formation of a new not-for-profit trade association to support the banana category in North America. The Banana Association of North America will be governed by a board of directors consisting of executives of its member companies, including Chiquita, Dole Food Co., Fresh Del Monte and Fyffes North America. “Bananas have long been North America’s favorite fruit, valued for their taste, versatility and year-round availability,” said Juan Alarcon, CEO of Fyffes North America and chairman of BANA. “By coming together, we aim to remind consumers of