Cameo drives increase in apple category
Cameo drives increase in apple category
Cameo apples generated the largest percentage increase in both dollars and volume of all apple varieties during the first quarter of 2005. Retail volume of Cameo apples increased 41.9 percent and retail sales dollars increased 29.5 percent nationwide from first quarter 2004, the highest of all apple varieties. The apples that are driving retail sales increases are new varieties, led by Cameo, said Kevin Precht of the Cameo Apple Marketing Association in Wenatchee, WA. He said that more aggressive retail pricing is also leading consumers to consistently purchase Cameo and other varieties. The