Consumer needs and trends focus of PMA retail conference
Consumer needs and trends focus of PMA retail conference
Building on the consumer-focused programs it developed throughout 2004, the Produce Marketing Association is continuing that theme into 2005 starting with its Retail Produce Solutions Conference in Monterey, CA. The conference will be held June 2-4; previously announced dates were June 4-6. The 2005 conference will begin with a special consumer panel general session featuring representatives from key demographic groups important to produce marketers, including Hispanics, Baby Boomers, dual-income families with children and single heads-of- household with children. Leading this session is Emmy