Consumer panel sheds light on produce purchases
Consumer panel sheds light on produce purchases
CHICAGO - A panel of consumers raised a few eyebrows with candid opinions about what drives their produce purchasing decisions during a Retail Marketing session held April 30, here, at the United Produce Show. The session was facilitated by the Perishables Group and moderated by Steve Lutz, executive vice president of the organization. The 11 panelists, all from the Chicago area, represented a diverse mix of demographics and purchasing patterns. Seven of the members were female and five of the panelists were single. The ages of the panelists ranged from 28 to 57. All had eaten fresh produce in