Fresh From Florida builds consumer trust through local branding
Fresh From Florida builds consumer trust through local branding
The Florida Department of Agriculture and Consumer Services is championing its Fresh From Florida retail program this fall, continuing its long-standing effort to connect consumers with the state’s agricultural bounty. The well-recognized blue and yellow label identifies food that is grown, raised, harvested or produced in Florida, and with that label comes the promise of fresher flavor, higher nutritional value and strong support for Florida’s farming community.