Flowers an important growth area for Wal-Mart
Flowers an important growth area for Wal-Mart
?Two to three years ago, Wal-Mart executives decided they wanted to grow their cut-flower and bouquet business," said Jennifer Springer, merchandising manager for Wal-Mart?s national floral program. The company recognized that the grocery portion of its chain was where the floral was best placed. Wal-Mart placed its focus on cash-and-carry cut flowers, and set goals to deliver the best value to its customers with the highest-quality flowers at the best-possible price. Through much dedication within the company and an active involvement with its vendors, Wal-Mart is seeing its goals coming to