Babé Farms sparks imagination of home cooks and professional chefs
Babé Farms sparks imagination of home cooks and professional chefs
Changing consumer demands are driving strong growth for specialty products in both retail and foodservice — but for slightly different reasons. Matt Hiltner, marketing manager for Santa Maria, CA-based Babé Farms, said shoppers are increasingly seeking variety, visual appeal and premium experiences at home. That benefits specialty produce like colorful root vegetables, kohlrabi, Romanesco and more. At the same time, health-conscious consumers value nutrient density and freshness, while social media-driven food trends encourage them to try new, visually striking items. “This demand gives