Retail dietitians: The produce industry’s ally for driving demand and consumer trust
Retail dietitians: The produce industry’s ally for driving demand and consumer trust
At first glance, the fresh produce industry and retail dietitians may seem to be operating in separate worlds. One operates at the scale of global supply chains, logistics and category sales. The other connects directly with consumers in the aisles, guiding them toward healthier choices. The two groups operate along parallel paths, both driving produce consumption, yet their interactions remain infrequent or nonexistent. When they do connect, however, we discover that at the intersection of these two worlds lies an untapped and powerful opportunity: retail dietitians, already a trusted