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Salix Fruits builds on citrus leadership and logistics agility to drive growth in 2026

Salix Fruits, a leading global importer and exporter of fresh fruit, has released its annual review highlighting its strongest-performing categories in 2025, key logistics developments and strategic priorities for 2026. The company said citrus—particularly lemons and easy peelers—along with apples and pears led performance across core markets in 2025. Growth was supported by an increase in program business with retailers and foodservice operators, a more efficient mix of Southern and Northern Hemisphere supply, standardized quality specifications with growers and packers and a disciplined

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We're not off to the smooth start we were hopeful for post-Thanksgiving. Load times in Yuma remain long as growers work through muddy fields and backed-up harvest schedules. Crews are doing everything they can to catch up, but customers should still expect delays at the cooler and a slower turn on trucks through early next week. The good news: product quality is improving every day, and weights are trending upward as the fields dry out and temperatures stabilize. On the lettuce front, desert Iceberg, Romaine and green leaf are all showing stronger quality than in recent weeks. There are still
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Salix Fruits, a leading global importer and exporter of fresh fruit, has released its annual review highlighting its strongest-performing categories in 2025, key logistics developments and strategic priorities for 2026.

The company said citrus—particularly lemons and easy peelers—along with apples and pears led performance across core markets in 2025. Growth was supported by an increase in program business with retailers and foodservice operators, a more efficient mix of Southern and Northern Hemisphere supply, standardized quality specifications with growers and packers and a disciplined approach to customer selection and pricing.

Logistics conditions in 2025 were more stable than in previous years marked by volatility, according to the report. Freight rates remained high in some lanes, but overall predictability improved. Localized port congestion required diversified routing and flexible carrier choices, while stronger schedule reliability and closer coordination among growers, carriers and receivers helped Salix maintain delivery performance during peak periods.

For 2026, Salix outlined several initiatives aimed at strengthening operational and analytical capabilities. These include new margin and risk dashboards for real-time insight, expanded digital workflows for documentation and booking, and enhanced quality and traceability systems. The company expects consumer demand to remain resilient, driven by continued interest in healthy, affordable staple fruits. Citrus, apples and pears are forecast to remain strong performers in key markets in the United States and the Caribbean, supported by value-focused packaged formats.

Salix also plans to expand its global sourcing network by deepening partnerships with growers in major origins, exploring selective growth in new regions and reinforcing its partnership-based sourcing model.

“Our competitive positioning rests on three pillars: deep expertise in fresh-produce sourcing, operational agility to adapt quickly to market or logistics disruptions, and long-term relationships built on transparency and trust,” COO Juan Gonzalez Pita said. “2025 was a year of consolidation and stability, and in 2026 we will continue investing in innovation and strategic partnerships to drive sustainable growth.”

Salix said it remains committed to being a reliable, agile partner in the global fresh-produce sector, combining technical expertise, technology and long-term relationships to meet the needs of an increasingly dynamic consumer landscape.

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