Stop & Shop looks to rebuild customer trust with new campaign
Stop & Shop looks to rebuild customer trust with new campaign
Stop & Shop is rolling out a new brand campaign focused on rebuilding customer trust following last year's extensive cybersecurity issue, which was discovered at parent company Ahold Delhaize and involved stocking and payment issues as well as customer data. The campaign, Good Things Are in Store, is rooted in Stop & Shop’s longstanding brand ethos to Feed the Moment and aims to represent a fresh chapter for the company — one focused on rebuilding trust and reinforcing its role in helping customers get more for their money, every time they shop. The campaign will evolve over time to highlight