Westfalia strengthens marketing, development capabilities
Westfalia strengthens marketing, development capabilities
Westfalia Fruit has established a new customer development team, led by newly appointed Dani Busseni as global head of customer marketing and development. The new appointments combine market insights, commercial strategy and category management expertise to identify growth opportunities for both customers and growers. “I am very excited to be joining Westfalia at this point of its history," said Busseni. "The new team represents Westfalia's investment in long-term market development by bringing together specialist knowledge to transform data into actionable growth strategies. The team will be