IFPA board to vote on new European division
IFPA board to vote on new European division
WASHINGTON " Top officers with the International Fresh-cut Produce Association are expected this April to give a go-ahead to a plan to create a European division, a model that, if successful, could be exported to other regions of the world. The appetite for fresh-cut produce is growing in Europe, said IFPA President Jerry Welcome, who noted that European processors pitched the idea to IFPA last year. "Obesity is not as hot an issue as over here," he said. But time-starved shoppers, who continue to look for convenient products, are driving the market. At a meeting in Berlin, Germany, earlier