Zespri delivers record-breaking kiwi season
Zespri delivers record-breaking kiwi season
Zespri kiwifruit delivered record-breaking results this season, cementing its role as a global leader in the kiwi category. Despite economic headwinds and stiff competition from other fruit categories this summer, Zespri has fueled double-digit growth with an earlier start to the season, expanded distribution of Zespri green, organic and Zespri RubyRed and continued strong consumer demand for Zespri SunGold kiwi, making kiwi the fastest-growing category in the fruit department. Since the season began, overall category growth has surged by 32 percent in dollar sales and 28 percent in volume