RETAIL VIEW: Sampling gaining favor but cost is limiting factor
RETAIL VIEW: Sampling gaining favor but cost is limiting factor
The grocery industry and consumer press seem to be inundated with stories about the advantages of in-store sampling lately. One Florida newspaper article recently sang its praises, outlining efforts by stores with pepper jelly and cream cheese on pretzels, French bread with a dipping sauce, and a pre-mixed meatloaf. The article quoted a staff member of the Food Marketing Institute stating that in-store food demonstrations are on the rise as surveys show that 70 percent of consumers would shop at a specific store if they knew it would offer samples. Another 86 percent said they were more likely