Pennsylvania retailer in test program of merchandising methods for organics
Pennsylvania retailer in test program of merchandising methods for organics
LANGHORNE, PA -- Redner's Warehouse Markets, here, is in a test program to see if organic produce sales increase if they are merchandised in a separate section in the produce department. In cooperation with Earthbound Farm in San Juan Bautista, CA, Redner's set up a large organic display in its store in Langhorne, an upscale town north of Philadelphia on the Delaware River. Gary O'Brien, who heads the produce merchandising program for Redner's, said of the new display, "A lot of stores integrate [organics] like commodities. Here we create a destination point." He expects that by the end of