Superfresh Growers adds pear line, welcomes new crop promotion opportunities
Superfresh Growers adds pear line, welcomes new crop promotion opportunities
The Pacific Northwest pear crop is showing a strong rebound from last season’s production, which hit a 40-year low as heat, frost and irregular rainfall hit Washington and Oregon orchards. Catherine-Gipe Stewart, director of marketing for Superfresh Growers, based in Yakima, WA, said the industry is welcoming this season’s projection of a typical crop size, which is around 16-18 million 44-pound box equivalents. “Following a short crop last season, growers are enthusiastic about the promising return to full production,” Gipe-Stewart said. “Labor crews are equally energized, with strong