Stemilt plans to continue innovation of Happi Pear, bringing new varieties to retail
Stemilt plans to continue innovation of Happi Pear, bringing new varieties to retail
Following last year’s short supply of Northwest pears, the industry expects a full crop this year, opening the door for pear promotions and more retail shelf space. Stemilt Growers is ready to offer retail support to move the crop, with a variety of packaging options, merchandising managers to help coordinate in-store demos and opening events, and display bins for merchandising. Stemilt’s Happi Pear, packed in branded boxes and bags, is shaking up the pear category as one of the few branded pears available, said Brianna Shales, marketing director. “Growth in new pear varieties is slow with