Trendspotting: Online loyalty hard to come by for food retailers
Trendspotting: Online loyalty hard to come by for food retailers
It has long been a roadblock for online grocery shopping, “can I trust the fresh produce they are sending me?” That is just one of the issues holding back online food shopping. Consumers are also looking for loyalty and personalization from their digital experience. When consumers' only option was to go to the store it was easy for retailers to create loyalty and personalization — and a bad melon… well, you could only blame yourself for picking it. For retailers, doing so online is proving to be a bit more difficult. Digital shopping has clearly gone mainstream, but inconsistent fees