In the Trenches: The psychology of produce merchandising
In the Trenches: The psychology of produce merchandising
The moment a customer enters a grocery store and approaches the produce department they either get excited or they get turned off. The instant visual view is psychologically supposed to draw shoppers toward the displays and influence them to buy the product. If the department environment fails to send that spending message, customers will walk right past those displays. This “visual merchandising” principle is not new. The manner in which goods are arranged and displayed has been a foundation for merchants since the early 18th century. Produce retailers have a great number of ways to increase