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New hire strengthens Duda's sales team

Samantha Duda has joined Duda Farm Fresh Foods as east regional manager. Alongside recent leadership changes, this addition reflects Duda’s continued momentum and enduring commitment to growth, partnership and excellence as the company approaches its centennial in 2026.

Samantha is a fifth-generation member of the Duda family who grew up in the Salinas Valley of California, immersed in the produce business. She is a graduate of the University of Florida and brings a deep and diverse background to her new role. Most recently, she served as produce senior strategy manager at HelloFresh, where she led a team of strategy managers and oversaw procurement. Prior to that, she gained valuable experience at Charlie’s Produce in Seattle, working in both sales and purchasing roles.

“Samantha brings a strong combination of strategic insight, hands-on industry experience and a deep understanding of the fresh produce supply chain,” said Alan Ediger, vice president of sales at Duda Farm Fresh Foods. “Her leadership in procurement and sales, along with her ability to build strong customer relationships, will be a tremendous asset as she leads our fresh-cut sales efforts across the eastern U.S. and eastern Canada.”

“I’m thrilled to begin this new chapter with Duda Farm Fresh Foods,” said Samantha. “It’s an incredible opportunity to put my experience and passion for produce to work in a company that’s been part of my life since the beginning.”

This expansion of the sales team comes during a pivotal time for Duda Farm Fresh Foods, reinforcing the company’s dedication to talent, innovation and customer success as it builds toward its next 100 years.

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