Dole completes salad kit refresh
Dole completes salad kit refresh
As part of its continued leadership of the packaged salad space in both product quality and merchandising innovation, Dole Fresh Vegetables/Bud Antle, manufacturer of Dole- branded packaged salads, has completed a packaging refresh of its Dole Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences. While intended to appeal to all salad kit users, the fastest-growing segment of packaged salads, the refresh, incorporating compelling new colors, photography, ingredient iconography and callouts, represents an intentional nod to