United heats up pepper sales
United heats up pepper sales
Each July and August, stores across The United Family in Texas and New Mexico host the annual Hatch Chile Fest, a promotion all about the celebration of the Hatch chile. During the promotion, stores conduct on-site roastings of fresh Hatch chiles, build special displays and prepare numerous limited-time products across departments. Hatch chiles are unique to the Hatch Valley of New Mexico. The nutrient rich soil and climate of the region offers special conditions for these chiles to thrive. Generations of farmers have cultivated these chiles for people around the country. While an integral