Trendspotting: Record-breaking month for online grocery sales
Trendspotting: Record-breaking month for online grocery sales
July was a record-setting month for the online grocery segment. Sales totaled $10 billion, a 26 percent increase from the prior year, according to the latest Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. The surge in sales can be attributed to record-high household penetration, strong order activity and solid gains in spending rates, which helped online capture over 17 percent of total grocery spending during the month. All three receiving methods posted strong monthly results during July. Delivery sales drove more than half of eGrocery monthly gains, jumping 36 percent on a