Industry Viewpoint: What today’s shoppers actually want
Industry Viewpoint: What today’s shoppers actually want
It may just be September, but the winter holidays will be here before you know it. Of course, the holiday season is full of magic — but for many families, it’s also full of chaos. Between office deadlines, school concerts and never-ending to-do lists, the modern consumer isn’t browsing content for inspiration; they’re searching for survival. Our audience is primarily made up of busy people who wear all the hats: full-time professionals, full-time parents and full-time homemakers. They’re the decision-makers filling lunchboxes, shopping grocery lists and looking for ways to keep their families