Fyffes puts a spooky spin on pineapples this Halloween
Fyffes puts a spooky spin on pineapples this Halloween
Fyffes, a global pineapple and banana producer, is adding a spooky, tropical twist to Halloween by inviting consumers to carve lanterns out of pineapples instead of pumpkins. The Halloween lantern tradition began in Ireland, where turnips were originally used. When Irish immigrants brought the custom to America, pumpkins became the carving favorite. Now Fyffes is reviving the idea with a tropical twist. Working with retailers, Fyffes is encouraging shoppers to buy, carve and enjoy pineapples this Halloween. “This initiative brings multiple benefits,” said Frank Burkhardt, chief commercial