Trendspotting: Online grocery sales top $11.5B in October, up over last year
Trendspotting: Online grocery sales top $11.5B in October, up over last year
Monthly online grocery sales totaled $11.6 billion in October 2025, a 10.5 percent increase over the previous year, according to the latest Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. October’s moderate growth rate compared to the 2024 surge was the result of an expanding base of monthly active users (MAUs), tempered by anemic gains in order frequency, and pullback in average order values (AOV). The overall base of eGrocery MAUs grew almost 13 percent year-over-year to finish October 2025 with 83.3 million households, surpassing the record high set last month. Most of the