FPFC’s year-end gathering returns
FPFC’s year-end gathering returns
The Fresh Produce & Floral Council will close out the year with one of its most anticipated traditions: the FPFC Holiday Reception, set for Dec. 11 at the Sheraton Park Hotel at the Anaheim Resort. Running from 4 to 7 p.m., the reception has long been considered a signature year-end gathering for the West Coast produce and floral industries, and this year’s event leaned even further into community, celebration and a focus on the industry’s future. Matthew Hayes, the council’s program and events director, said the event stood out because it “brought together the full breadth of the produce and