IN THE TRENCHES: Person-to-person selling still gets the best results
IN THE TRENCHES: Person-to-person selling still gets the best results
Why is it that some companies and organizations cut out their sales representatives just to save a few measly dollars? Then top officers wind up complaining that sales are dragging and usually blame it on a poor economy or other excuses. The field people I refer to are those who make sales happen out in the trenches. They're the on-the-road company sales representatives and organizational marketing merchandisers. Many are disappearing from the sales scene. Too many companies and trade organizations are still hung up with cutting back to a point where even their greatest asset the traveling