PBH director sees wide gap in retail sales opportunity
PBH director sees wide gap in retail sales opportunity
MONTEREY, CA The gap between produce sales at retail and the 5 A Day opportunity is considerable, according to Bryant Wynes, director of retail marketing for Wilmington, DE-based Produce for Better Health Foundation. Mr. Wynes spoke with The Produce News at the Produce Marketing Association's RFID Fresh Produce Academy & Expo, held here June 2. As a participant in the group sessions that drew buyers and suppliers together to identify areas for growth and to discuss ways to better work with each other, Mr. Wynes said the room for growth in produce sales is considerable as paired with a 5 A