Brazilian papayas to get boost in three U.S. markets
Brazilian papayas to get boost in three U.S. markets
A major sampling tour will look to boost consumer awareness of papayas from Brazil and fortify three leading North American markets of the fruit. Initiated by the Brazilian Association of Papaya Exporters, or BRAPEX, the tour will focus on Miami, New York and Chicago, and will consist of 240 sampling demonstrations beginning in September and continuing for a three-month period. The tastings will be accompanied by radio spots in the individual markets that will tout the benefits of Brazilian papayas. "BRAPEX is made up of five different growers, and each one will handle 48 samplings," said