New Zealand Jazz promotions set the stage for Washington season
New Zealand Jazz promotions set the stage for Washington season
This summer, ENZA has tuned up the apple category with the "Pure Apple Groove" of Jazz. The popular Royal Gala/Braeburn cross, now grown in New Zealand and in Washington, is appearing at jazz festivals, concerts and in retail produce departments throughout the United States and Canada. The Oppenheimer Group, ENZA's North American marketing arm, has even brought jazz musicians into stores to serenade shoppers as they sample the tangy-sweet apple. Its been a lot of fun to leverage off the Jazz name in our promotions, said David Nelley, Oppenheimers pipfruit category director. Were