W. Newell & Co. taps industry veterans to lead sales team
W. Newell & Co. taps industry veterans to lead sales team
W. Newell & Co. announced Aug. 1 that Keith Frosceno has joined the company as regional vice president of sales, and Charlie Nealis as area sales director. Both Messrs. Frosceno and Nealis have nearly 20 years' experience in the produce industry. "Produce has become a key competitive differentiator for retailers as consumer demand for fresh offerings continues to increase," said Gary Gionnette, chief operating officer of the Champaign, IL-based W. Newell & Co. "Both Keith and Charlie have considerable industry expertise that will serve our company well as we bring the W. Newell & Co.