Pears are a category ripe for growth
Pears are a category ripe for growth
Pears remain one of the most underrated fruits in the grocery store produce section. Despite being nutrient-dense and versatile, they often go unnoticed. Current pear buyers tend to be between the ages of 30 and 65, with a strong peak in the 40 to 55 age group. These shoppers are loyal, diverse and health-conscious, proving there is already a solid and engaged consumer base for pears. However, recent data highlights a gap: shoppers under 30 are virtually absent from the category. At first glance, this seemed like a mistake in the data, but it’s consistent across both high-low retailers and