Survey: Chiquita No. 5 in overall brand equity
Survey: Chiquita No. 5 in overall brand equity
CINCINNATI -- Chiquita Brands International Inc. announced that its premium "Chiquita" brand ranked No. 5 in overall brand equity in the 2005 edition of EquiTrend, a unique brand quality and equity measurement and comparison tool developed by Harris Interactive. This independent research has reconfirmed the trust and value that consumers place in the Chiquita brand, which stands for fresh, healthy and high-quality produce, Fernando Aguirre, chairman and chief executive officer of Chiquita, said in a statement. 'Chiquita' is one of the most recognized and trusted brands in the eyes of the