Happy Dirt is focused on sweet potatoes and building relationships
Happy Dirt is focused on sweet potatoes and building relationships
When Happy Dirt sets up its presence at booth No. 216 at the Southeast Produce Council’s Southern Innovations show in Charlotte, NC, the company will be building relationships with existing customers, meeting potential new customers and spreading the word about its accomplishments and its mission. Happy Dirt, based in Durham, NC, is making its Southern Innovations debut this year, and one of its goals is to spread the word about its rebranding. Founded by Sandi Kronick in 2004 as Eastern Carolina Organics, the company rebranded itself as Happy Dirt in 2019. “Even though we’ve been around for