Apple Jacks ad campaign disparages apples, should be pulled, say groups
Apple Jacks ad campaign disparages apples, should be pulled, say groups
As a mother and an advocate against junk food marketing, Margo Wootan said she could not believe an ad campaign that pitched Apple Jacks cereal by telling kids that apples were sour and not as tasty as the sugary breakfast cereal. As a result, the Center for Science in the Public Interest and the Produce for Better Health Foundation joined forces in asking Kellogg to discontinue its television, web and print advertising campaign and to adopt a better policy for marketing foods to children. "It's bad enough that Kellogg is selling a cereal that has more sugar, and, in fact, more salt, than