CMI Orchards: Promotions throughout the year key for apple sales
CMI Orchards: Promotions throughout the year key for apple sales
Washington’s abundance of leading apple varieties allows retailers to maintain strong promotions throughout the year, with back-to-school, fall and holiday-themed programs kicking off opportunities to generate sales. Refreshed displays and flavor-driven campaigns can connect with consumer demand for healthy eating, seasonal resets and convenient snacking, said Kaci Komstadius, marketing manager for CMI Orchards, Wenatchee, WA. “Supported by consistent volume, excellent flavor and a diverse assortment, the 2025 crop positions apples as a dependable, high-impact category driver — delivering