Health is the hook: Leveraging the food as medicine movement in produce
Health is the hook: Leveraging the food as medicine movement in produce
In the grocery retail landscape, where shoppers are bombarded with choices, health is proving to be the ultimate differentiator. The rise of the food as medicine movement presents an incredible opportunity for produce departments to move from transactional spaces to transformative ones, places where shoppers can find both nourishment and knowledge. According to the 2024 FMI Food as Medicine Survey, 71 percent of shoppers believe the foods they eat can help improve their overall well-being. Even more compelling, 44 percent of consumers now say they choose where they shop specifically based on