Wonderful Pistachios campaign to support record-breaking harvest
Wonderful Pistachios campaign to support record-breaking harvest
Wonderful Pistachios is turning up the flavor and the fun with its newest marketing campaign, The Don’t Hold Back Snack. Designed to fuel excitement and drive demand in anticipation of a record-setting California pistachio harvest this fall, the campaign features a simple and cheeky message: Wonderful Pistachios is the craveable snack that’s too good to be “good” for you. Through five new advertising spots directed by Harold Einstein and a bold, nine-market out-of-home blitz, The Don’t Hold Back Snack is a fully-integrated, 360-degree campaign that reminds consumers why this powerhouse nut