Strong holiday demand, value pricing for avocados

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Mission Produce Inc. announced holiday and winter avocado opportunities, supported by seasonal demand, promotable supply from Mexico and favorable retail pricing.

This October has shown building momentum, with U.S. avocado volume up 9 percent year over year. Heading into the holiday season, avocados are averaging just 99 cents each at retail — nearly 20 percent lower than last year — positioning the category for strong demand across key seasonal occasions. Last year, U.S. retail avocado volume hit a record during Thanksgiving week. Sales for Christmas week are up 14 percent since 2021, and January 2025 volume rose 18 percent over December.