Trendspotting: Supermarket satisfaction is strong, but younger shoppers turning elsewhere
Trendspotting: Supermarket satisfaction is strong, but younger shoppers turning elsewhere
Traditional supermarkets may soon be approaching something of a crossroads. Consumer satisfaction remains high — for those who shop there — but it appears as if younger shoppers are looking elsewhere to fulfill their food needs. This is according to the latest study by the Feedback Group, U.S. Food Shopper Research 2025: The Supermarket Experience.