At Procacci Bros., it is much more than simply offering its customers high-quality produce. Other factors, including great customer service, in-store support, price protection and even writing ads that help move product through stores play vital roles in the Philadelphia-based company’s strong relationship with the trade.

Wonderful Pistachios is turning up the flavor and the fun with its newest marketing campaign, The Don’t Hold Back Snack. Designed to fuel excitement and drive demand in anticipation of a record-setting California pistachio harvest this fall, the campaign features a simple and cheeky message: Wonderful Pistachios is the craveable snack that’s too good to be “good” for you. Through five new advertising spots directed by Harold Einstein and a bold, nine-market out-of-home blitz, The Don’t Hold Back Snack is a fully-integrated, 360-degree campaign that reminds consumers why this powerhouse nut

John Vena Inc. has been operating in Philadelphia since the company began operations in 1919. “Our roots go all the way back to the original produce market on Dock Street, where we had a stall for wine grapes,” said Casey Spencer, senior marketing coordinator for the company. “Once the city reclaimed the area, we moved to the Food Distribution Center in South Philly and now operate out of the Philadelphia Wholesale Produce Market. We’ve been proud to call the market our home for the last 13 years — its location connects us to major hubs along the East Coast and has proximity to major highways

Oppy has once again been recognized as one of Canada’s Best Managed Companies for 24 years running, being selected every year since 2001 and maintaining platinum status for the 17th year. The recognition underscores Oppy’s long-standing commitment to operational excellence, innovation and values-driven leadership — pillars that continue to shape its role as a leader in the global fresh produce industry. Earlier this year, Oppy was also named one of British Columbia’s Top Employers. Announced Feb. 11, the honor highlights organizations that lead the way in workplace best practices across the

In a significant development for the agricultural sector, Lytone Enterprise Inc. has partnered with Liberatus to serve fresh fruit and vegetable players throughout Mexico. This collaboration marks a pivotal step for the fresh produce industry in North America toward improving the supply chain and extending the shelf life of fresh produce in the region. Lytone is renowned for its patented cutting-edge solutions that enhance the quality and longevity of fresh produce. The company had opened a sales office in Selma, CA, to serve the customers in the U.S., and now its territory is extending to

The recent announcement that the U.S. Department of Commerce plans to withdraw from the 2019 agreement suspending the antidumping investigation on fresh tomatoes from Mexico has prompted reaction from sides of the border. The investigation dates back to April 1996, when Commerce sought to establish whether imports of fresh tomatoes from Mexico were being sold in the United States at less than fair value. Later that year, an agreement was reached between Commerce and certain growers/exporters of tomatoes that led to the suspension of the investigation. In May 2002, growers in Mexico provided