Longevity. It is a great thing, especially when operating in the hyper-competitive produce business and need to maintain relationships with companies over generations. Officials at M. Levin and Co. abide by the philosophy that to stay in business and thrive an organization has to go a step beyond what the other guys do. “We like to think we have outlived some of our competition due to our family’s immense sense of pride that we have in our business,” said Tracie Levin, the company’s controller and a fourth-generation member of the family. “We strive to provide the best products along with the

Daniel Gomez has joined the Giumarra sales team. In his new role, Gomez will specialize in sales to export markets for Giumarra’s California grape crop, and to domestic retail accounts for their import programs from Mexico and South America. “Daniel is an experienced produce sales professional with a proven record of success in the industry," said Randy Giumarra, vice president of sales. "He will be a welcome addition to our sales team and will do a terrific job in his new responsibilities. Our family welcomes him into the Giumarra team and looks forward to many years of success.” Gomez holds

Alexandra Farms has announced the addition of two new English garden rose varieties to its David Austin Wedding Roses collection for 2025: Enid and Phoebe. These highly anticipated roses, over 12 years in development, represent a blend of timeless beauty and unique characteristics, making them standout choices for floral designers and wedding professionals alike. Enid Enid is a striking and confident rose with a true cream hue accented by pistachio green outer petals and a distinctive green stamen at her center. Featuring a deep cup shape and ruffled petals, Enid is both bold and refined. Her

Gotham Greens is partnering with Sesame Workshop, the nonprofit educational organization behind Sesame Street, to encourage families to eat more plants and learn about cooking in fun, convenient and memorable ways. The six-month limited-edition products and marketing campaign bring beloved Sesame Street characters to meals as both ingredients and inspiration to help little chefs discover the joy of cooking (and eating) together. Tapping into joy, the collaboration aims to inspire kids and adults alike to embrace eating their greens by incorporating fresh greenhouse-grown leafy greens from

The Sprouts Healthy Communities Foundation launched its 2025 Grants Program, with $3 million funding available to support local organizations that advance nutrition education, nutrition access and wellness for children and adults in the communities where Sprouts operates. More than 500 local nonprofits will be selected to receive grants up to $10,000. “At Sprouts, our purpose is to help people live and eat better, and we’re proud to support the incredible work of local nonprofits who are doing just that,” said Jack Sinclair, CEO of Sprouts Farmers Market. “Through these grants, we’re able to

Washington Fruit Growers has completed its new state-of-the-art cherry packingline, which is designed to enhance production capacity and better serve the company's growing customer base. This new investment demonstrates its commitment to meeting rising demand while maintaining the highest standards of quality and efficiency. Construction on the new line began in August 2024, following a design phase that started that May. The project was led primarily by Unitec Group, an Italian manufacturer known for its innovative packing systems. The line features advanced sorting technology and was built