Fresh Express will return to this year’s Canadian Produce Marketing Association annual Convention and Trade Show, a premier event dedicated to the fresh fruits and vegetable industry. As a pioneer in the retail packaged salad category, Fresh Express will highlight its fresh flavors from around the world, offering attendees the opportunity to sample its Twisted Caesar Pesto Caesar Chopped Salad Kit and the Thai ‘N’ Cashews Chopped Salad Kit. This year, Fresh Express’ booth, located at No. 3074, will be a must-visit destination for CPMA attendees looking to experience its bold, internationally

ShopRite has launched its latest integrated marketing campaign, 'We Are Here', spotlighting the family-operated businesses that form the heart of the brand and its deep-rooted ties to the communities stores serve. Rolling out across a variety of media channels, including TV, radio, digital, print, social media and in-store, the campaign showcases a montage of compelling images and stories. Viewers will see familiar faces - including the families who own and operate local ShopRite stores and are part of the Wakefern cooperative - alongside scenes of grand openings, charitable events, community

HLB Specialties, a leader in the tropical fruit industry, announced the launch of its new line of premium drinking coconuts sourced from Costa Rica and Southeast Asia. This new offering reflects HLB Specialties’ commitment to providing high-quality, fresh, and innovative niche exotics to consumers across the market. The company will be introducing the coconuts at this month’s Viva Fresh show in Houston. “Our new line of Drinking Coconuts is the perfect addition to our portfolio,” said Melissa Hartmann de Barros, director of communications at HLB Specialties, based in Fort Lauderdale, FL. “With

WP Rawl's Frank Flinn has been awarded the South Carolina Trucking Association’s Driver of the Year Award. This honor recognizes Flinn’s outstanding dedication to safety, professionalism and excellence in the trucking industry. Flinn has accumulated 48 years of experience as a CDL driver, with nearly 12 of those years as a dedicated WP Rawl driver. He is also a "Million Mile Driver" for the company — an elite group of drivers who have driven a million miles or more solely for WP Rawl. Flinn uses his extensive knowledge of regulations and company policies to consistently uphold high standards

Cinco de Mayo is right around the corner, and as we all know, without guacamole (and tequila, but that’s another story), Cinco de Mayo becomes just May 5. Mexico is the main supplier of avocados the United States: between 80 and 88 percent of the non-domestic avocado supply, depending on who you ask. No matter how the on-again, off-again, on-again tariff drama continues play out, Mexico will surely remain the main supplier of avocados the United States. According to the USDA, Mexico’s 2025 avocado production is forecast at 2.75 million metric tons, a 3 percent increase over 2024. Exports are

The Canadian Produce Marketing Association is advocating for fresh produce industry priorities to be front and center in the federal election campaign. Canadians will go to the polls on April 28. “Ongoing political uncertainty with our largest trading partner, a series of recent port disruptions, escalating severe weather events and continuing consumer concerns about the cost of food have all contributed to significant challenges for the Canadian fresh produce sector,” said CPMA Chair George Pitsikoulis. “It is imperative that, in this campaign, all parties articulate their plan for how they