Market Minute: New pear crop a perfect fit for promotions
Market Minute: New pear crop a perfect fit for promotions
The Northwest pear harvest has made a tremendous comeback from last year’s crop and is back on its feet with a 60 percent increase over 2024 — with the entire U.S. pear crop estimated at a 22 percent increase. So get ready to run some exciting retail pear promotional ads now through Christmas. Then continue to promote pears into the winter months, as the abundant high-volume yield will be available to support further ads. Washington, Oregon and California will be shipping some outstanding quality pears in all varieties. The ideal time to promote pears is during the Thanksgiving and Christmas