Avocados are grown in a number of different countries, but a new campaign launched by the Colombia Avocado Board looks to highlight what sets that South American nation’s fruit apart from the rest. The new campaign, “Raised by Colombia,” was launched by the CAB at the recent IFPA Global Produce & Floral Show and highlights the extra effort it takes to produce high-quality fruit in a tropical locale. “We chose ‘Raised by Colombia’ [as the tagline] because the fruit is truly nurtured since it takes extra effort to grow avocados in a tropical climate,” Manuel Michel, managing director of CAB

Publix Vice President of Internal Audit Linda Hall will retire effective Jan. 1, 2026, after 40 years of dedicated service. With Hall’s retirement, the retailer announced three executive promotions: Meghan Vazquez, Aleece Tiedt and Bill Hammond. Hall began her career in 1985 as a data processing auditor. She was promoted to internal audit manager in 1990 and then to director of internal audit in 1992. She has been in her current role since 2002.

The end of the year holiday period is an extremely important time for Bard Valley Date Growers Association as it is one of the top two selling periods for dates, giving consumers an opportunity to add something special to the menu. “Historically, we see two key seasonal peaks, Ramadan and the winter holiday season,” said David Baxter, Bard Valley’s vice president of sales and marketing. “While Ramadan remains our strongest sales period due to the cultural significance of dates in breaking the fast, holiday sales follow closely behind as consumers incorporate Medjool dates into baking and

ANAHEIM, CA — Following the close of the IFPA Global Produce & Floral Show, OSMG America hosted a reception for its members and clients at the Sheraton Park Hotel at the Anaheim Resort, here. Attendees networked in a relaxed setting, enjoying food and drinks as the sun set on another successful IFPA convention.

Pure Flavor has launched its completely refreshed brand identity, first revealed last week at the 2025 IFPA Global Produce and Floral Show in Anaheim, CA. This bold refresh positions Pure Flavor to connect more directly with families and retailers while staying true to the trusted growing practices that have defined the company for more than 20 years. By simplifying the message in the produce aisle, the updated identity makes it easier for families and retailers to recognize and enjoy fresh fruits and vegetables that are flavorful, convenient and reliably consistent. The new identity reflects

When Debbie Willmann began her journey with Index Fresh in 1990, George H.W. Bush was the U.S. president, California was the cornerstone of the domestic avocado industry and the total weekly U.S. avocado inventory averaged around 8 million pounds. Thirty-five years later, Willmann has advanced from her entry-level start to vice president of sales, growing alongside both Index Fresh and the rapidly evolving avocado industry. “It was dynamic,” Willmann reflects, describing her early days as part of a small, close-knit team. “The first 22 years I was at Index, we were chasing demand.”