California Table Grape Commission's 2005 marketing plan features a multi-faceted approach
California Table Grape Commission's 2005 marketing plan features a multi-faceted approach
FRESNO, CA -- The California Table Grape Commission's 2005 marketing program consists of many different elements, all designed to help retailers increase their grape category sales. According to Cindy Plummer, the commission's vice president of domestic marketing, there are several new components to the program this year. One is a quick reference training guide. While the commission also has more extensive training materials available, the new four-page quick reference guide provides a concise summary of important information regarding grape handling and merchandising. It also contains a short