Market Minute: Temperatures heating up watermelon promotions
Market Minute: Temperatures heating up watermelon promotions
Did you know the watermelon was portrayed in Egyptian hieroglyphics? They actually originated in southern Africa well over 5,000 years ago before being cultivated in Egypt. Then they started their spread into China and Europe by trade route explorers. Water can comprise up to 90 percent of watermelons — and the heaviest watermelon on record was grown in Tennessee weighing in at 350 pounds in 2013. Watermelons are now a 52-week item in the produce department. When summer temperatures start to rise, there is a bigger demand for them by shoppers. So, now is the time to place those bins of melons