Whole Foods Market and Mad Agriculture announced a transformative collaboration to launch a national biodiversity highway initiative aimed at reconstructing native ecosystems across American farmland. This visionary program, beginning in and around the Lowery Creek Watershed in Wisconsin, seeks to create a connected highway of climate-resilient habitats restoring biodiversity, improving soil and water health, and strengthening the long-term resilience of the food system. The future of food depends on healthy, functioning ecosystems. Yet America’s farmland is under intense pressure —

On the heels of successful asparagus and sweet corn seasons, Todd Greiner Farms Packing LLC announced the start of its fall shipping season, offering a full lineup of pumpkins and winter squash starting the week of Labor Day. Known for premium asparagus and summer sweet corn, TGF is a go-to source for seasonal Michigan-grown vegetables in high consumer demand. This fall, the company will be shipping traditional orange pumpkins, white pumpkins and heirloom varieties, as well as winter squash including acorn, spaghetti and butternut. “We’re proud to bring the same quality and service our

JOH, a leading independent food broker based in Billerica, MA, hired Julia Costanza as a produce business manager in the Pittsburgh-Cleveland region. Costanza brings a decade of experience in the food industry, with a strong background in produce buying, forecasting and category management. She began her career working on the produce order desk at a large Mid-Atlantic-based customer, and later as a produce buyer’s assistant, managing multiple categories, negotiating orders and overseeing financial billing. Most recently, Costanza served as category assistant manager at Melissa’s World Variety

GardenChoice announced that Bloomin’ Easy Plants Inc. has joined as a full partner. GardenChoice’s mission is to bring leading edge genetics from independent breeders to the global market. It is a strategic alliance between Rick Grazzini’s GardenGenetics LLC, global lily leader Zabo Plant Inc., perennial input producer Pioneer Gardens Inc. and now Bloomin’ Easy Plants Inc., the brand for young homeowners. The group made it official on July 15 at Cultivate ‘25 in Columbus, OH. ”We’re so excited to welcome Bloomin’ Easy Plants to our consortium,” said Ko Klaver, GardenChoice chairman and Zabo

There is an abundance of different melon varieties. The most popular are cantaloupes, honeydews and watermelons. However, there are other choices available, such as Crenshaw, Persian, Canary, Galia — and actually thousands of watermelon varieties as well. Dan Avakian, better known as, Dan The Produce Man, said, “Plenty of states grow a wide variety of melons, and when summer hits its stride, the fields across America come alive with color, aroma and flavor. California is a prime melon paradise.” The current California cantaloupe and honeydew demand is moderate with a steady market. Western

Pure Flavor is eager to launch an upcoming consumer-facing campaign designed to ignite creativity in the kitchen and drive tomato sales this fall: Rocco’s Sauce Night – The Secret’s in the Sauce. Centered on the premium Rocco Reds – The Chef’s Tomato, this integrated social media and retail campaign aims to connect consumers through storytelling, shared kitchen moments and authentic cooking experiences rooted in tomato sauce traditions. Rocco’s Sauce Night is all about bringing home cooks and food lovers together to share the stories that bring their tomato sauce recipes to life. From