Bee Sweet Citrus elevates premium line with new look, seasonal story
Bee Sweet Citrus elevates premium line with new look, seasonal story
Bee Sweet Citrus is adding fresh energy to its premium citrus line this season, introducing new packaging and retail displays that spotlight the fruit’s limited availability and standout flavor. “The line came to fruition when our team decided to highlight the exclusivity of each of the varieties while celebrating their unique characteristics,” said Monique Mueller, Bee Sweet’s director of communications. “Each variety was incredibly unique in both flavor and taste, and only available for a limited time.” The premium program features Royal Red Oranges, Pummelos, Golden Gem Grapefruit, and